The 2016 Bright Horizons® Modern Family Index* shows that personal and work life are tightly intertwined when it comes to family planning.
Employees expecting children are determined to build their families without giving up on career ambitions. Yet they’re worried about careers post-baby, and they’d give up a lot (including money) for an employer that is family-friendly.
Employers who have recognized these new parents as a valuable segment of the workforce are poised to gain loyal, engaged employees who will stay long term.
Download the report to get the full story behind one of today’s most influential workplace demographics, and how your organization can capture their attention.
*The Modern Family Index is an Internet-based survey conducted by Kelton Global from August 24th to September 2nd, 2016. The first sample included 530 employed women ages 18 and over who are currently pregnant with their first child or planning to have their first child in the next two years, with a margin of error of +/- 4.3%. The second sample included 515 women ages 18 and over who have had their first child in the past two years and returned to work and 150 employed men ages 18 and over who have had their first child in the past two years, with a margin of error of +/- 4.3% for new mothers and 8.0% for new fathers.